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& Fluffy White Clouds

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Theyskens' Theory Relaunch

What started out as a simple blog for designer Olivier Theyskens, turned into a veritable website and inspiration for later E-commerce relaunch.

Launched in February 2012, our relaunch was constructed as a simple and highly reductive official blog for the Olivier Theyskens collections, archives, inspirations, and biography. The interface was mindfully designed to "vanish" into the background for a more immersive experience and content browsing, void of interface until necessary, always keeping a sharp focus on the garments, imagery and brand orchestrated by the Theyskens team.

The blog was built to accommodate a disparate photo and video submissions from a variety of social media channels, devices and team members, easily adapting to the imminent migration of the fashion audience from desktop or laptop browsing to mobile.

Theyskens' Theory Relaunch

What started out as a simple blog for designer Olivier Theyskens, turned into a veritable website and inspiration for later E-commerce relaunch.

Launched in February 2012, our relaunch was constructed as a simple and highly reductive official blog for the Olivier Theyskens collections, archives, inspirations, and biography. The interface was mindfully designed to "vanish" into the background for a more immersive experience and content browsing, void of interface until necessary, always keeping a sharp focus on the garments, imagery and brand orchestrated by the Theyskens team.

The blog was built to accommodate a disparate photo and video submissions from a variety of social media channels, devices and team members, easily adapting to the imminent migration of the fashion audience from desktop or laptop browsing to mobile.

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Theyskens' Theory Walkthrough. 2012.


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