One of the most exciting and rewarding projects I worked on in the London office at Hi-ReS! was the epic reveal of IBM’s next iteration of Deep Blue, IBM Watson, and in-real-life challenge to all-time Jeopardy champions televised nationally in the USA, in 2010.

What started out with a deep dive into Watson white papers and a meeting stateside with the principle investigator David Ferucci, evolved over 14 months from an interactive installation to a simple visual narrative. Its goal: explain the complexity of an AI designed for the Jeopardy! challenge without overwhelming audiences.

IN a nutshell

In three short iterative sprints, and a little over four weeks time from start-to-finish, a host of scalable directions for naming systems in a new cloud-based suite of app solutions. A startup loosely connected with actors from GK Software Germany, a new offering and mindset for Enterprise Risk Management [ERM] software and applications re-designed for today’s workplaces.

CHALLENGE

Navigate a highly-competitive and heavily saturated marketplace with a wide variety of competing claims and nebulous brand promises, to find a novel way to address known ERM functionality and applications, scalable to a score of modular subscription packaging, offerings and modular solutions. Naturally, URL availability was a primary concern for any of the final candidates.

SKILLS

Branding, Copywriting, Information Architecture, Competitive Research & Creative Direction