featured work

& crowdpleasers

A collection of favorite hot topics, projects, & the stories behind them.

1|DEEP LEARNING

IBM Watson

One of the most exciting and rewarding projects I worked on in the London office at Hi-ReS! was the epic reveal of IBM’s next iteration of Deep Blue, IBM Watson, and in-real-life challenge to all-time Jeopardy champions televised nationally in the USA, in 2010.

What started out with a deep dive into Watson white papers and a meeting stateside with the principle investigator David Ferucci, evolved over 14 months from an interactive installation to a simple visual narrative. Its goal: explain the complexity of an AI designed for the Jeopardy! challenge without overwhelming audiences.

**Ex.1**

Demonstrating complexity without overwhelming the audience.

**Ex. 2**

Illustrating the myriad of calculations that Watson must make to “digest” context before evaluating potential answers.

**Ex.3**

Possible answers are related to probability scores related to and related contexts.

**Ex. 4**

A simple color system to represent how different cognitive processes take place parallel to each “decision”.

Data Driven Everything

2|RIOT GAMES INTL

League of Legends

The beauty in this paradigm was conceived in early modernism but never so universally applied until the late 00s. More than responsivity, generative design systems enable more seamless integration with …

The biggest change to design for digital media has been the everyday integration of code, api, and variability to the very core and foundation of any modern design system.

**Memorable**

Whatever it is, the way you tell your story online can make all the difference.

Data Driven Everything

3|VOLKSWAGEN MOBILITY

CONCEPT & CREATIVE DIRECTION

More Brand & Corporate ID

4|CONCEPT & COPY

In three short iterative sprints, and a little over four weeks time from start-to-finish, a host of scalable directions for naming systems in a new cloud-based suite of app solutions. A startup loosely connected with actors from GK Software Germany, a new offering and mindset for Enterprise Risk Management [ERM] software and applications re-designed for today’s workplaces.