cONCEPT & copy
persuasive explaining
Well thought. Well said. Well done. –All’s well that ends well.
volkswagen
Creating a WE umbrella of mobility apps closer to future customers
Volkswagen WE Concepts & Copy
MOBILITY
Aliquam porta elit mi, non efficitur massa feugiat id. Suspendisse in ultricies orci. Curabitur non sollicitudin eros. Maecenas eget magna scelerisque, varius tellus non, imperdiet nulla. Proin mi lacus, euismod eget enim et, consequat luctus leo.
Explainers
Value Proposition(s), Explainer Copy, Landing Page Copy, & initial UX-Writing for the HEYRISE website explainer and first app prototypes.
naming systems
A deep dive into the world of Enterprise Resource Planning [ERP] software from brand naming to the much more complex world of naming systems for the branded applications inside of this new cloud-based ‘no-code’ platform and IPO launched in 2022, in the USA.
SCIENCE BEHIND WATSON
One of the most exciting and rewarding projects I worked on in the London office at Hi-ReS! was the epic reveal of IBM’s next iteration of Deep Blue, IBM Watson, and in-real-life challenge to all-time Jeopardy champions televised nationally in the USA, in 2010.
What started out with a deep dive into Watson white papers and a meeting stateside with the principle investigator David Ferucci, evolved over 14 months from an interactive installation to a simple visual narrative. Its goal: explain the complexity of an AI designed for the Jeopardy! challenge without overwhelming audiences.
Ex. 1
Demonstrating complexity without overwhelming the audience.
Ex. 2
Illustrating the myriad of calculations that Watson must make to “digest” context before evaluating potential answers.
Ex. 3
Possible answers are related to probability scores related to and related contexts.
Ex. 4
A simple color system to represent how different cognitive processes take place parallel to each “decision”.