FASHION & LUXURY
An industry that never ceases to dumbfound, nor redefine, the core of who we are & strive to be.
DAVID YURMAN
The New York-based premium jeweller commissioned my team at Huge Inc. to design a series of interactive promotions and site optimisations within tight restrictions and minimal modifications to the legacy backend and template system.
After some creative workarounds and simplification of the grid system, we built an immersive top-level experience by enabling full-screen and dynamic takeovers for more engaging promotional teasers based on common life and gifting situations.
A warm welcome
A radically simplified “no navigation necessary” approach to jewelry & accessories.
Pre-sales guides to buying jewelry
Full-on
Full bleed animated cinemagraphs simplify browsing based on life situations & gifting themes.
Incorporating new video reveals and interactive teasers designed to react to visitor clicks and browsing paths for longer site visits, higher sales and a more elegant brand experience leading to the shopping cart.
Reduction
From rich black & white photography to poppy neons aimed at younger audiences, we helped direct and design a range of look & feels for different collections and seasonal productions together with Yurman creative direction.
Campaigns
Campaign photography for twist bracelets
All that inside a 10-week series of sprints from concept to final production & oversight.
HELMUT LANG
The biggest change to design for digital media has been the everyday integration of code, api, and variability to the very core and foundation of any modern design system. The beauty in this paradigm was conceived in early modernism but never so universally applied until the late 00s. More than responsivity, generative design systems enable more seamless integration with …
The ui concept
Inspiration for the campaign interface: The Perfect Human, Jörgen Leth
Eadweard Muybridge studies of motion
E-COMMERCE
DOLCE&GABBANNA
VISUAL NARRATIVES
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