An adaptive environment built for constantly changing youtube channel demands, for longevity, elegance and brand image producing high-quality content for younger audiences.

Commissioned by Team Detroit and in collaboration with Hudson Rouge, we re-interpreted the Lincoln Motors brand for YouTube placement and conceived a simple and elegant user-interface that complimented the existing campaign as well as a huge and expanding catalog for the new content strategy as well as a solid link back to the official Lincoln online presence and nearby dealers.