Just a little over a decade after IBM's Deep Blue beat chess world champion Garry Kasparov in an infamous first serious showdown between humans and computers, Watson, the latest IBM supercomputer was scheduled to play two new world champions at the game of Jeopardy! Our task: visualize how Watson "thought" and find a simple way to show the decision-making process behind each answer.

After several weeks of intense research, including a meeting with the principal investigator behind Watson, David Ferrucci, we developed a unique visual language to simplify the intensely complex analytic process behind every Watson decision into the most fundamental components and highlighting the awesomeness of IBM's achievement.

An important component to the award-winning global Watson campaign in 2011 with key elements of the visualization shared across broadcast and digital promotions around the world.

The IBM Watson project was part of a team collaboration with Ogilvy New York to promote the now infamous reincarnation of the DeepBlue project: Watson, the first computer to challenge human players on a televised game of Jeopardy!