• VERSION 7.714
    • BEING CREATIVE
    • OFFERINGS + CV
    • All Project Work
    • Featured Work
    • UX & UI Design
    • Data-driven Everything
    • Brand + Corporate Identity
    • Generative AI
    • Ambient Interactions
    • Fashion & Luxury
    • Concept & Copy
    • Copywriting & Translation
    • Published Work & Press
    • Random Experiments
    • Curricular Interest
    • Teaching Showcase
  • CONTACT
Menu

& Fluffy White Clouds

VETERANENSTRASSE 27
Berlin, Germany
MADE IN THE BUNDESREPUBLIK
– UNCHAINED –

– UNCHAINED –

& Fluffy White Clouds

  • ABOUT
    • VERSION 7.714
    • BEING CREATIVE
    • OFFERINGS + CV
  • WORK
    • All Project Work
    • Featured Work
    • UX & UI Design
    • Data-driven Everything
    • Brand + Corporate Identity
    • Generative AI
    • Ambient Interactions
    • Fashion & Luxury
    • Concept & Copy
    • Copywriting & Translation
    • Published Work & Press
    • Random Experiments
  • TEACHINGS
    • Curricular Interest
    • Teaching Showcase
  • CONTACT
The New IBM iX

The New IBM

Lucky to be part of the Hi-ReS! London studio crew starting in 2008, one of my most rewarding projects was a commission to help define and visualise the Watson “thought-process” for the epic IBM Watson Jeopardy challenge in the USA. We had tons of future ideas about virtual personalities, elegant imperfections, voice synthesis and OS that (still) haven't been explored much further. Bummer.

In March 2017, my work with IBM got a whole lot more official: to define and facilitate a new spirit of creative culture and excellence in the second largest IBM Design Studio (ja..) and (my idea) –combine playful design thinking-ish-ness with some artistic abstraction to serious challenges and impossible deadlines with random teams of talented and disenfranchised young people.

After more than two decades of experimenting with emerging technology and designing rich immersive brand and customer experience in and outside rectangular space, new inspiration comes from the how and why tomorrow’s supertools and the ubiquitous internet is evolving and what makes real sense.

"Creative applications for data-driven experience" is how I currently describe my work –using supertools of tomorrow to extend creative vision in ways we couldn’t before. Add value and more memorable experience to everyday life. Nurture native imagination and meaningful interaction with others, with some help from friendly machines.

Or: Make Stuff People Love.
(You, Us, Me, Them. Everyone. Amen.)

• IBM iX Ambassador since May 2017
• Quenching chronic thirst for adventure
• Nurturing creative culture (& stress-testing corporate policies)
• Creative applications and applied art for tomorrow's supertools
• Learning New Stuff
• Having Fun

New Bizz Concepts & Client Work: Adidas, Allianz SE, Barmer, Creative Culture stuff, IBM iX, Ikea, Migros, Nestle+Perugina (Italy), PepsiCo, Phillip Morris International, Sonepar, Volkswagen We

The New IBM

Lucky to be part of the Hi-ReS! London studio crew starting in 2008, one of my most rewarding projects was a commission to help define and visualise the Watson “thought-process” for the epic IBM Watson Jeopardy challenge in the USA. We had tons of future ideas about virtual personalities, elegant imperfections, voice synthesis and OS that (still) haven't been explored much further. Bummer.

In March 2017, my work with IBM got a whole lot more official: to define and facilitate a new spirit of creative culture and excellence in the second largest IBM Design Studio (ja..) and (my idea) –combine playful design thinking-ish-ness with some artistic abstraction to serious challenges and impossible deadlines with random teams of talented and disenfranchised young people.

After more than two decades of experimenting with emerging technology and designing rich immersive brand and customer experience in and outside rectangular space, new inspiration comes from the how and why tomorrow’s supertools and the ubiquitous internet is evolving and what makes real sense.

"Creative applications for data-driven experience" is how I currently describe my work –using supertools of tomorrow to extend creative vision in ways we couldn’t before. Add value and more memorable experience to everyday life. Nurture native imagination and meaningful interaction with others, with some help from friendly machines.

Or: Make Stuff People Love.
(You, Us, Me, Them. Everyone. Amen.)

• IBM iX Ambassador since May 2017
• Quenching chronic thirst for adventure
• Nurturing creative culture (& stress-testing corporate policies)
• Creative applications and applied art for tomorrow's supertools
• Learning New Stuff
• Having Fun

New Bizz Concepts & Client Work: Adidas, Allianz SE, Barmer, Creative Culture stuff, IBM iX, Ikea, Migros, Nestle+Perugina (Italy), PepsiCo, Phillip Morris International, Sonepar, Volkswagen We

The New IBM iX

We –Future of Mobility, Volkswagen

Proposal excerpt and conceptual foundation for a friendlier, playful, more people-centric vision for future mobility services and products designed around transit in context. Simplifying life between point A & B, and adding value through memorable experience.


FILTERED

  • Home, Sweat, Home | On Being Creative | Offerings | Random Topics & News

  • IBM Watson | Riot Games International | Volkswagen | The English Farm | Doritos | See All Projects

  • Riot Games | Heyrise | The English Farm | Douglas Elliman | Doritos | Tagesspiegel

  • IBM Watson | VW Mobility | GK Software | The English Farm

  • The New IBM | Heyrise | League of Legends | Korero | Xinco | Douglas Elliman

  • Cornelius Mangold | Moldguard | Newwork Software

  • Künstlerhaus Vienna | Huge Inc. | Hyundai | Kunsthaus Hamburg | Live

  • David Yurman | Helmut Lang | Theyskens Theory | Dolce & Gabbana | Molinari Group | Vince | Otto.de

  • VW Mobility | Newwork Software | IBM Watson | Cornelius Mangold | Newwork Software

  • GK Software | Cornelius Mangold | Moldguard

  • Curricula | Teaching Showcase

  • Random Topics & News | All Projects Archive | Unfiltered Experiments | Published Work & Press | Contact & Imprint

 

†

bITTE SEHR

REACH OUT TOUCH ME
 

made in the bundesrepublik

ALL PROJECTS OVERVIEW | teaching & student worK | CONTACT & legal

©2025 Big Hard Drive | All rights reserved