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& Fluffy White Clouds

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Douglas Elliman

Commissioned to imagine the future of Real Estate, examine industry trends and products relevant to both the agent and their clients in the digital age, a team of Huge visual designers, product designers and strategists spent a little over 3 weeks putting together a rebranding of this iconic market leader and explored new paradigms for property searches and tools to aid agent/client communications.  

By coupling the many disparate agent-side organizational tools and nodes for data entry into a new data hub and enabling a new level of personalization we were able to envision a new form of property search: a psycho-social profiling of properties using softer variables and visual aids to help clients identify core values quicker.

The resulting study spanned a simplified elegant rebranding to signal the new Elliman and a near complete set of tools for more seamless interactions and visualizations of powerful proprietary datasets into a singular hub.

Credits: Jarrod Bull (VP, Client Services), Beth Lind (GVP, Business Development), Chris Koller & Megan Crowley (Directors, Brand Experience), David Linderman (Group Creative Director), Howard Myint (Creative Director, Copy) Nicklesh Soni (Senior Art Director), Myhra Minz (Senior Visual Designer), MK Loomis (Senior Product Designer)

Douglas Elliman

Commissioned to imagine the future of Real Estate, examine industry trends and products relevant to both the agent and their clients in the digital age, a team of Huge visual designers, product designers and strategists spent a little over 3 weeks putting together a rebranding of this iconic market leader and explored new paradigms for property searches and tools to aid agent/client communications.  

By coupling the many disparate agent-side organizational tools and nodes for data entry into a new data hub and enabling a new level of personalization we were able to envision a new form of property search: a psycho-social profiling of properties using softer variables and visual aids to help clients identify core values quicker.

The resulting study spanned a simplified elegant rebranding to signal the new Elliman and a near complete set of tools for more seamless interactions and visualizations of powerful proprietary datasets into a singular hub.

Credits: Jarrod Bull (VP, Client Services), Beth Lind (GVP, Business Development), Chris Koller & Megan Crowley (Directors, Brand Experience), David Linderman (Group Creative Director), Howard Myint (Creative Director, Copy) Nicklesh Soni (Senior Art Director), Myhra Minz (Senior Visual Designer), MK Loomis (Senior Product Designer)

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