Concept, Interactive-, Social- and Design Concept for what was later conspicuously similar to The Art of  The Trench (a far simpler website focusing on the Burberry Classic.)

One of the most exhilarating project experiences over the last years: the migration of the classic Burberry brand (and its structured collection offerings) to a more sophisticated and appropriate marketing strategy online and through social channels.

Over the course of a few weeks, we broke down the core elements of how we experienced the brand, devised simple (yet not intrusive) applications for sharing and collecting favorited items.

For the flagship destination site, we built a googlemaps-like interface to enable a top-level overview of the entire platform, analogue to the real-life experience of walking through a real store and and gravitating towards your intended destination (or finding something else along the way) and, using the same conceptual metaphor of zooming in or out, built the entire site as an large "printed" catalog test sheet before binding.

The result was a landscape of beautiful spreads, similar to a glossy magazine experience, unfolded and unbound, observed as a whole piece with larger editorial features drawing browsers to key sections (or departments in an analog store metaphor.)

Zooming in or out, expanding a section or opening interactive features was conceived to be that something between street view on google and the real-life store experience. A universal search tool allowed visitors to instantly redraw this map and narrow their landscape or search via keywords, visualized via popularity, availability or relevance to given search results.